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Bobbi Brown | Guerrilla Marketing Campaign
This was a pretty fun thing that I was asked to photograph. Bobbi Brown Cosmetics contacted me in March asking if I would be interested in photographing a guerrilla marketing campaign they were doing in Boston to advertise for their “Secret of the Universe” – basically, their concealer and corrector were being relaunched with an improved formulation and a wider range of shades. They had a street team outside hanging out free tote bags and giving away coupons, and there was an event happening inside Neiman Marcus as well — where they were doing makeovers and giving away samples — so I got to photograph both! You might not be…